Arief Ajak Pelaku UMKM Manfaatkan Gadhet Untuk Pasarkan Produk

Aboutbanten.com, Tangerang– Sebanyak 115 wirausaha mengikuti kegiatan pelatihan Peningkatan Daya Saing Produk UMKM Angkatan I yang diselenggarakan oleh Dinas Koperasi dan UMKM Kota Tangerang.

Kegiatan pelatihan ini digelar selama  dua hari sejak tanggal 15 hingga 16 April 2019 yang terbagi menjadi tiga angkatan dengan total peserta sebanyak 345 peserta.

Wali Kota Tangerang H. Arief R. Wismansyah yang hadir pada kegiatan pelatihan tersebut menyampaikan tentang pentingnya kemasan yang menarik untuk meningkatkan penjualan produk.

“Kemasan menjadi faktor utama dalam penjualan produk, karena pandangan pertama itu yang menentukan,” ujar Arief di aula gedung Cisadane, Tangerang, Selasa (16/4).

Wali Kota menambahkan nilai dari sebuah produk akan menjadi bertambah apabila bisa ditunjang dengan adanya merek dagang dan kemasan yang baik.

“Misalnya rengginang yang dibungkus plastik biasa harganya 10 ribu, tapi ketika dikemas dengan kemasan full color dan bagus bisa dijual seharga 40ribu,”

“Nilainya jadi naik, padahal produknya sama – sama rengginang,” tambahnya.

Menutup sambutannya, Arief meminta agar seluruh peserta yang hadir untuk dapat mengembangkan wawasan tentang bagaimana cara memasarkan produk secara efektif dan efisien.

“Gunakan gadget untuk sarana belajar, karena gadget jadi modal untuk usaha,” pungkasnya.  (Sam)

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135 Comments on “Arief Ajak Pelaku UMKM Manfaatkan Gadhet Untuk Pasarkan Produk”

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